We're not starting from zero. We have real products, real clients, a proven sales playbook, and the right people. Here's why we're confident in what comes next.
Our Position
What Are the Cards We Can Play With?
Access to Real Business ProblemsExisting client portfolio across many verticals — nicely diversified and rich with use cases
We Can Invest — No Need for Instant ROIUnlike people-first/services business models, our current business is profitable (20%+ margin) and our investment horizon is long-term (APE)
Great EU Innovation Story with BullWe can be trusted to become a partner, not only a supplier — a compelling narrative for enterprise clients
Own Hardware = Future Profitability LeverageHardware ownership creates a strategic advantage and profitability leverage as we scale
Decent 300 EU-Talent Pool + 2,000 More BullsA strong talent base at hand, with access to a broader pool of 2,000+ professionals across the Bull network
But — We Are Losing Access to the Atos Client PortfolioA critical constraint that makes it urgent to diversify and build our own pipeline independently
We need to adapt & act now...The window of opportunity is open — but it won't stay open forever.
Required Actions
What We Need to Do Now
Upgrade Our "Non-Service" CompetencesAfter Atos broke it, we lost key talents — now rehiring and rebuilding those critical capabilities
People Development — Sell Vision, Not WorkDon't sell any work — sell a product vision with real business impact. Invest in upskilling our people accordingly
Re-enable Bull Marketing & Sales for HuntingFocus on "hunting" new logos — E.AI product bets should help us re-enable the Bull go-to-market machineSee GTM Strategy