Our Strategy

Adapting to Survive & Thrive in Age of AI

The AI hype is reshaping the IT market. 1/3 pillars of our strategy is to seed and build new AI-native businesses within 2 years so we don't just survive the shift — we lead it.

Our Business Cluster Mission

The consulting and IT services market is changing as AI agents and automation reduce demand for traditional staffing models. The Business AI Cluster exists to build AI product businesses where we sell subscriptions, licences, and fixed-scope implementationsnot CVs or bodyshop hours.

Adapt to the Market Shift

Traditional IT staffing is under growing pressure as clients adopt AI internally. Instead of selling headcount, we sell defined-scope products and accelerators that deliver value independently of team size. And who buys value? Business people — decision-makers who are at least partially outside of IT departments.

Seeding Future Profitable Business

Backed by Bull's investment and DataSentics' existing business, we have the capacity to make these bets on our future — we do not need to make it work tomorrow unlike many traditional companies — but that backing comes with a real responsibility to deliver results. We validate market fit and scale the ones that gain traction to make at least 1 product successful within a 2–3 year horizon.

Profitability Because of Bull

We're building revenue based on subscriptions, licences, and repeatable implementations — not project-by-project staffing. Products with their own clients, teams, and growth paths. If we succeed, we gain a structural margin advantage through access to Bull's infrastructure and the EU AI Factories ecosystem, keeping AI compute costs well below market rates.

Business AI Product Lifecycle

Every product goes through a rigorous lifecycle — from backlog idea to a fully funded, profitable business. We invest at each gate, kill what doesn't work, and double down on winners.

Explore What & Who

Dive into our product portfolio or meet the leaders driving each initiative forward.